Design / Prototype
This is where you and our "Creationeers" embark upon the journey of...
Could it be? Will it be? Make it be!
Empathize
Setting aside our assumptions, we gather real insights about the user, their needs and their experiences.
Define
Here we analyze the relationship between "User Experience Design" and "Design Thinking". What difficulties and barriers are your users coming up against? What patterns do you observe?
Using high level thinking, what is the big user problem you are trying to solve?
Ideate
This is where the creativity happens. With a solid understanding of your users and a clear problem statement in mind, it's time to start work on potential solutions. This is a judgment-free zone! Designers will hold ideation sessions in order to come up with as many new angles and ideas as possible.
Design is all about iteration: refining version after version of an item or scope of work until we know that we've gotten it right.
Modeling / Prototyping
We sketch, we sculpt, we experiment, we learn!
Turning ideas into tangible products through experimentation.
Throughout the prototype stage, the proposed solutions may be accepted, improved, redesigned or rejected depending on how they fare in prototype form.
Creation
Through conviction and dedication your idea breaks through the dream state into reality. This is where you really experience the final iteration of your dream idea.
This is the time we move you forward into the final stages of aesthetics and packaging.
In becoming real, we need to embrace each of these specific roles:
The Dreamer
The Dreamer comes up with all kinds of ideas, wishes, and fantasies. Whether big or small, wild or charming, inside or outside the box, anything goes. Nothing is filtered. The Dreamer doesn't sweat the details, nor does he make excuses for why it won't work. He has one task and one task only: get the ideas out there into the world and onto paper.
The Realist
The Realist then shows up and turns the Dreamer's idea into something more practical and achievable. This stage involves examining how to make the idea happen, by organizing and sorting, by considering feasibility, and by clarifying and simplifying the essence of the idea.
The Critic
The Critic is the guy nobody wants around, but without whom great ideas go down in a sea of mediocrity and confusion. The Critic rigorously evaluates all the ideas and asks the tough questions. No stone is left unturned. No option is left unexplored. He will challenge the premises and assumptions made, find the weaknesses, and question whether the idea is even good enough.
Through this process developed by Walt Disney, we reveal and realize your golden idea.
